So are we.
The newest therapeutic breakthrough doesn’t help a single person,
until physicians embrace how it helps their practices,
until patients understand how it helps their lives,
until payers appreciate how it helps their plans.
More perspectives, more data, more generics, more communication channels have complicated what once was simple.
And the better outcome we all want is increasingly elusive.
But that obstacle is now an opportunity.
We are McK/CP. And we designed ourselves to provide you a better way, and decomplicate your mission.
This is not your boss’s healthcare marketing.
We are not your boss’s healthcare marketing agency.
Deep science, medical and regulatory from Mc/K Healthcare.
Digital, social, CRM, apps and gamification inspired by empathy from CP.
Pharma, health, supplements, devices, diagnostics, food, exercise, lifestyle.
Knowledge and experiences in all the ways health touches life.
And again creates a better outcome for your brand and the people who need it most.
Planning & Buying
PR & Social
Practice Director, McK-CP
Michael McLinden founded Mc|K Healthcare with Breda Kenyon in 2003 with the goal of creating a work environment "where great people can do great work for great clients." Since then, Mc|K has partnered with clients across the US and in Europe to create opportunities and address challenges from pre-commercial strategy, to brand development, pre-launch and launch planning, and lifecycle management. Michael continues to stay active in planning and market analysis activities for all Mc|K clients and can frequently be found facilitating meetings or mentoring brand managers. He holds an MS from Purdue University Krannert School of Business, an MBA from TIAS Business School at Tilburgh University in the Netherlands, and a BA from the University of Connecticut.